1Oklahoma is The University of Oklahoma's new Name, Image and Likeness (NIL) initiative. It combines all of OU’s NIL efforts into a single, market-based group that offers sustainable financial opportunities for Student-Athletes and real value to the fans.

1Oklahoma provides financial opportunities through a market-based model. This includes subscription content, events, merchandise and partnerships that allow athletes to monetize their NIL potential while providing the fanbase with valuable, exclusive content.

"Unlike traditional donor-based models, 1Oklahoma focuses on an approach that creates tangible value for both the OU fanbase and Student-Athletes. With 1Oklahoma, the fan receives value in return. This includes offering dynamic content and engaging experiences.

1Oklahoma is dedicated to supporting all athletes, including women and underrepresented groups. We implement strategies to ensure these athletes receive equal opportunities in the NIL space.

Fans can join 1Oklahoma by subscribing to our content, attending events, purchasing merchandise and participating in partnerships. This engagement helps create a vibrant NIL ecosystem that benefits Student-Athletes.

Our strategy is rooted in market-based principles, allowing us to operate successfully without external funding sources. For example, the 1Oklahoma initiative uses a subscription-driven model to provide sustainable support for student-athletes while maintaining financial independence. We remain open to partnerships aligning with our mission and values, ensuring that collaboration benefits our athletes and supports their growth.

Yes, 1Oklahoma is the University of Oklahoma’s new and different approach to NIL. For specific questions regarding your account or membership with Crimson and Cream, please contact them directly. Get ready for a new era of engagement and connection—Boomer Sooner!

Yes, definitely! In addition to our monthly subscription plans, we offer various subscriber tiers and options for donations. You can find all the details on our Subscriptions page.

Contributions to 1Oklahoma provide real value to subscribers and are not tax deductible.

While contributions to 1Oklahoma do not directly enhance your tickets, benefits or Sooner Club membership, they play a crucial role in supporting OU Student-Athletes and contributing to their success on the playing field.

1Oklahoma unifies the previously separate OU NIL collectives – Crimson and Cream, The Sooner Nation Collective and 1 Oklahoma Collective – into one dynamic entity that gives fans insider access via a market-based approach.

Yes, 1Oklahoma is the exclusive NIL program for the University of Oklahoma, offering opportunities to athletes across all sports. When joining 1Oklahoma, you have the opportunity to explicitly select the sports you want to impact, or can join the team for all Sooner sports.

From now through June 30, 2025, contributions made to 1Oklahoma at the Championship Winners’ level ($44 per month) and above will be recognized by the Sooner Club through Championship Points and membership benefits. Like philanthropic contributions to OU Athletics, gifts to 1Oklahoma will earn three Championship Points per $100. To learn more about Sooner Club priority points, click here. Membership benefits to be reflected upon gifts to 1Oklahoma include the following: Red River Rivalry Seat Selection Times Access to Home and Away Tickets for Sports Gameday Parking & Hospitality